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Opening Keynote Panel
The Opening Keynote Panel was presented at the 2019 Rocks Digital Marketing Conference with moderator Giovanni Galluci and panelists Heather Nichols, Nicole Wight, and Cameron Gawley. Here are the...
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The Voice Search Revolution
Zapp2Photo/Shutterstock.com The Voice Search Resolution was presented at the 2019 Rocks Digital Marketing Conference by Abhi Vyan. Here are the takeaways from his session. You used to open your phone,...
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Local Search Success in the Age of Automation
Local Search Success in the Age of Automation was presented at the 2019 Rocks Digital Marketing Conference by Joe Youngblood. Here are the takeaways from his session. The age of automation is coming,...
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The Kimono Is Open – Integrated Marketing
The Kimono Is Open was presented at the 2019 Rocks Digital Marketing Conference by Marty Weintraub. Here are the takeaways from his session. Integrated Marketing Is a Matter of Survival (Integrated=...
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Live Blogger’s Last Word – Rocks Digital 2019
Another Rocks Digital Conference has successfully wrapped up. The wonderful speakers have spoken, and we have all done our best to absorb their wisdom – which is a bit like trying to get a sip of water...
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What You Need to Know About SEO Guide
If you’re getting traffic to your business’ website, does it really matter if your search engine optimization strategies are not up to par? You bet it does. Just imagine how much more business you...
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How to Increase Customer Lifetime Value in 5 Steps
What are the two biggest challenges that customer success teams are facing? It is to multiply consumer profiles and increase customer lifetime value (CLTV, CLV, or LTV). Indeed, for many marketers,...
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The Top 10 Digital Marketing Posts of 2020
Image Credit: Soifer/Shutterstock.com With the pandemic and various other dramatic events, 2020 was a crazy year. However, when we look on the bright side, we see that while the world was mostly shut...
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What Is Buzz Marketing? And How to Actually Create It
one photo/Shutterstock.com Do you want to generate marketing buzz for your new product or service? Are you launching a new product, or have an existing offer and wish to use buzz marketing to increase...
View Article#RocksDigital Local Search Day and Social Media Day 2019 Photos
We had a great time at the 2019 Rocks Digital Marketing Conference held in Plano, Texas to celebrate Local Search Day and Social Media Day 2019. But you don’t have to just take my word for it! Check...
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Humantics – Writing Copy that Doesn’t Suck
Image Credit – one photo/Shutterstock.com Humans Are Still Better Than AI at Writing Copy Grant Simmons explained why humans still have an edge over AI when it comes to writing copy. Bottom line =...
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Why Your Local Business Should Use Geofencing Marketing (and How to Use it)...
Image Credit: MONOPOLY919/Shutterstock.com Are you wondering how a geofencing marketing strategy can help you increase leads and sales? Do you want to know why geofencing marketing is perfect for your...
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5 Productive Ways to Augment Your SEO Strategy to Boost Website Visibility
Image Credit – eamesBot/Shutterstock.com Driving more web traffic to your blog or landing page can result in more conversions, sales and a higher Google ranking. But how can you drive more organic...
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How to Create a Content Marketing Strategy
Image Credit: Aysezgicmeli/Shutterstock.com How can you get started creating a content marketing strategy to maximize your marketing campaign? Content marketing is a vital digital asset that provides...
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Why Every Local Business Needs a Google Business Profile
For a local business in 2022, the Google Business Profile and optimization must be a key part of your game plan. The volume of targeted traffic available to a business means that the creation,...
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The Benefits of a Google Business Profile
The last time you were here we shared why it’s important for every local business to have a Google Business Profile. As a refresher, we reported data on optimizing a client’s Google Business Profile...
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Assessing Your Business’ Social Media Presence – Self Assessment Part 4
Every business needs a strong social media presence in everything from connecting with consumers and building brand awareness, to solving customer service issues and increasing sales. Content...
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Assessing Your Business’ Local SEO Footprint – Self Assessment Part 5
For most small businesses, local search placement will determine your levels of traffic, engagement and ultimately, your sales figures. Consumers are relying on Google and other search engines more...
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Is Irrelevant Website Content Hurting Your SEO Results?
Over the years, content marketing disputes have often focused on quality versus quantity. Of course, high-quality content provides value to readers and is more likely to be shared, but an increased...
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Why SEO-Optimized Location Pages Matter for Local Businesses
Location pages are a key component in a local SEO strategy, helping both search engines and consumers find products and services for businesses near them. As the number of Google searches with local...
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